During the height of the pandemic, Don Julio sought to maintain a connection with its core audience. As the design lead at Grow, I spearheaded the creation of an immersive, interactive brand experience. This digital tour transported users to the heart of Don Julio's legacy, offering a virtual exploration of the distillery and the brand's homeland. Users get to experience real stories from real employees, and explore interactive WebGL scenes uncovering interesting facts about the brand along the way.