Adidas Running
2018 Boston Marathon
Presented with the challenge of amplifying adidas' brand presence as a marquee sponsor of the Boston Marathon, I developed a cohesive sub-brand identity with comprehensive motion guidelines. This visual system served as the campaign's centerpiece, seamlessly integrating with adidas' core marketing channels, social media, and out-of-home advertising.
- Role
- Design + Motion Lead
- Client
- Adidas Running
- Agency
- Grow
