Adidas Running
2018 Boston Marathon
2018
Presented with the challenge of amplifying adidas' brand presence as a marquee sponsor of the Boston Marathon, I developed a cohesive sub-brand identity with comprehensive motion guidelines. This visual system served as the campaign's centerpiece, seamlessly integrating with adidas' core marketing channels, social media, and out-of-home advertising.
Role
Design + Motion Lead
Client
Adidas Running
Agency
Grow
Adidas Running
2018 Boston Marathon
2018
Presented with the challenge of amplifying adidas' brand presence as a marquee sponsor of the Boston Marathon, I developed a cohesive sub-brand identity with comprehensive motion guidelines. This visual system served as the campaign's centerpiece, seamlessly integrating with adidas' core marketing channels, social media, and out-of-home advertising.
Role
Design + Motion Lead
Client
Adidas Running
Agency
Grow
Adidas Running
2018 Boston Marathon
2018
Presented with the challenge of amplifying adidas' brand presence as a marquee sponsor of the Boston Marathon, I developed a cohesive sub-brand identity with comprehensive motion guidelines. This visual system served as the campaign's centerpiece, seamlessly integrating with adidas' core marketing channels, social media, and out-of-home advertising.
Role
Design + Motion Lead
Client
Adidas Running
Agency
Grow
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